With 245 million people watching online videos each month in the country, it is no surprise that YouTube is an essential part of digital marketing in India. To keep these numbers up, YouTube is constantly improving its features. The recent update is their response to a message that YouTube heard from many viewers: their Home feed feels a little stale.
Customers complained that they were receiving identical suggestions and wanted more variety in the explore category. So, YouTube introduced New To You, that as the title suggests, presents a feed of entirely new content to the users. It permits users to discover content beyond their usual suggestions and browse various kinds of videos. As the second most popular search engine, YouTube offers your brand an opportunity to attain greater exposure and engagement with your target audience, improving your SEO strategy and, in turn, boosting organic rankings.
Youtube’s New To You Improves Content Discovery
This new function by YouTube is presented in two ways- one is among the list of subjects on the Explore bar at the top of the display page, which YouTube calls "New To You on refresh". On click, users will see a completely new set of suggestions that they haven't seen before on the New to You feed.
The second can be accessed by scrolling down the feed far enough without selecting a video where they will present an option to discover something different than the usual videos present on your feed. This is referred to as "New To You on prompt" by YouTube and uncovers a new category of movies different from the usual recommendations.
How Is New to You Different from Explore Feed?
Explore helps viewers discover content that falls under different verticals like gaming, music, comedies, etc. and is not necessarily customized to a particular user; however, and doesn't consider the user's previous pursuits.
On the other hand, New To You is personalized and provides content that users will like and content that does not match their common viewing habits. They can find videos from new creators, which helps their content marketing efforts and these personalized suggestions are not based on their viewing history. But, the users get recommendations they will most likely be interested in, and these are exclusive to every user.
For example, if you have been watching soundscape videos recently, New To You might recommend a channel that creates mashups of vintage songs that sounds like a vinyl record being played in the other room with a background sound of drizzling rain and thunderstorm outside.
How Does This Benefit a Content Marketing Agency or Other Content Creators?
YouTube hopes that this will benefit both viewers and creators by helping channel creators access a whole new set of audiences by presenting their content to a more diverse group of viewers. This can provide brands with a broader audience to structure their YouTube marketing strategies around. It is a whole new experience for creators to connect with those who love their content but hadn't discovered them before. It's also a fantastic experience for the viewers to find new content that is not similar to their previously watched videos but still captures their interest.
Since keyword optimization is an essential aspect of YouTube SEO, you can go through videos with the most views because the video is optimized around a popular keyword. All the videos on the New To You feed are customized to each user, aiming for a balance between content users will like and is still a little outside their viewing habits.
If you want to be discovered by people beyond your brand's existing audience base, make the most of this update. Working with a digital marketing agency can significantly ease the process, and using their expertise can help your channel see growth. You can get in touch with us if you want to improve your brand's exposure and curate content for a completely new set of audiences.
