SEO Auditing Made Easy: All the Tools You Will Ever Need

 The scope of digital marketing in India has seen drastic growth in the last couple of years. It is expected that the number of active internet users in India will increase up to 666 million by 2023. It makes sense that those companies who weren’t marketing online have started to do so.

An SEO audit looks at the infrastructure of your website, the on-page elements and the off-page essentials to boost search engine visibility. It increases the quality and quantity of your search traffic to your website, giving you a better opportunity to convert prospects. Audits need to be performed regularly for your website’s long-term success by checking errors and helping you uncover what needs to be fixed on your site to boost its visibility. 

There are many good SEO tools but choosing the one that works best for you can be difficult considering the sheer number of options available. SEO auditing is essential for your website, but it doesn’t have to be complicated. Let’s look at some of the best tools you need for successful SEO auditing and better content marketing.

Screaming Frog

While this is more of a crawling tool than an audit tool, it is one of the best choices to analyze your complete website at once. It crawls your website, presenting all the possible SEO problems with your website and reports technical issues over 30 specific parameters, including meta description, outlinks, response time and security. It provides a comprehensive report on on-site SEO performance and highlights what requires improvement. The free version includes all essentials and is the right choice if your page has less than 500 URLs.

Ahrefs Content Gap Tool

Content gap analysis evaluates existing content and identifies any gaps that can be improved upon. By providing content that fills in the gaps left by competitors, you can get better ranking results. It helps your content perform better by improving your SEO strategy, and automating the process using Ahrefs makes it even easier to identify gaps. You get a list of keywords you should be targeting, which is done by subtracting the keywords your website ranks for from the keywords your competitors rank for.

SEMrush Keyword Magic Tool

According to SEMRush, it allows you to “conduct dynamic keyword research that covers relevant keywords and remains profitable”. You can track the competitors' organic keywords, backlinks, and PPC keywords by accessing their extensive database to implement those in your SEO efforts. It helps you find new keywords and phrases that have popped up by checking your current ranked keywords against a new primary keyword search.

Google Sheets

You might be surprised, but Google Sheets is an excellent tool for any content marketing agency for SEO data tracking, particularly alongside content databases. All SEO tools offer the standard option to export raw data and reports, but no one report fits all the companies. Using Google Sheets, you can take all those exported reports and use them in a format that works best for you. Multiple users can access the file to edit in real-time, which is a real boon for remote workers. 

Now that you have learned about the entire set of tools you will need, it’s time to start auditing to optimize your page. If you are looking for a digital marketing agency that can provide the right digital marketing strategy to boost your business, get in touch with us.

10 SEO Mistakes to Avoid in the Post-pandemic World For Website Design & Development

Search Engine Optimisation is an integral part of web designing. It makes the website search engine friendly so crawlers can interpret the content of each page effectively to index them in their database. Here's how to avoid ten SEO mistakes that you might be making unintentionally.

Keeping Your Headings Short and Generic
All headings should be specific and not fragmented. They should form a complete meaningful sentence and be more than a few words, enough to cover the industry-relevant buzzwords. For example, change Web Development Blogs to Web Development Blogs for Beginners to Up Your Programming Skills, and you will be more likely to hit long-tailed keywords.
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Not Having Enough Headings
Break up your content instead of compiling it into a single chunk under a collective heading. It's best to segregate content instead of clumping it together and have more distinct headings to grab all possible searchers. It will help the reader have a better understanding of what the text contains.
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Avoiding Lists in Your Content
Both bulleted and numbered lists are great for readability and SEO. If there are more than two items or examples, break them down into a list. Featured snippets have become controversial in SEO, but lists appear at the top of the SERP. They are far easier to skim through, and you get the gist of the content covered faster.
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Not Using Marketing Terminology
Remember the optimal format for SEO title and meta description formatting, like keeping the keyword in the first half of the title and including the keyword phrase in the meta description. Furthermore, use convincing and relevant technical terms in the title and meta description because that prompts them to open the site. 
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Not Adding Keywords Early in the Content
It is better to introduce keywords earlier in the content rather than later. Try to include keywords in the first paragraph of the content, only if they can be accommodated organically to get a higher ranking. 
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Not Varying Any Keyword Phrases
While including the keywords, add variations of the same keyword phrases to reach the searches using less common phrasing. For example, trip and fall can also be written as slip and fall. A motorbike accident could be a motor accident. You may not be able to incorporate them into shorter texts, but for texts longer than 1000 words, there should be at least two variations.
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Writing Complicated Text
A larger audience can understand more readable content, and a lower reading level is vital for SEO content. Sometimes, jargon may be unavoidable, but try to replace more wordy sentences with clearer and concise text. 
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Providing Low-value Content
Content should always provide some value; otherwise, it is just a bunch of words written to fill up blank spaces. Informative, engaging content can catch the attention of readers and offer insight into the topic covered. It helps them grasp the objective of the text better and retain essential information.
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Creating Content Only for Promotions
Various pages will be focused on promoting products and services, but you need to have several core content forms for link building. This type of content is what other websites will want to link to, so you can have a group of solid backlinks for your SEO campaign.  
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Multi-purposing the Same Content
Sometimes amateurs offering digital marketing services forget that individual pages of your site also need to rank higher, not just your homepage. Hence, the content needs to focus on different aspects of your business. Instead of lumping all the information on a single comprehensive page, create separate pages with specific keywords and use internal links to support navigation. This will not only boost rankings but also provide details and more information on each topic.

This may seem like a lot of information, but the chances are, you have already made at least one of these mistakes. These are just a few issues that companies struggle with, and you can always correct them and keep them in mind. If you are looking for a digital marketing agency in India, contact Adaan Digital Solutions to create the perfect SEO strategy for your company with the help of our dedicated SEO