5 Best Social Media Optimization Tips To Build Brand Awareness

 Many businesses have understood the importance of creating an effective social media presence to connect with their customers. Since many users spend a lot of time on social media platforms, it makes sense for brands to adopt social media marketing to increase brand awareness, user engagement and grow their influence. Here are five tips that can help you to make your brand stand out in the crowd.

1. Adopt A Personality

In a world of similarities, ensure you have a unique social media presence. You can use your creativity to come up with original ideas and develop a brand voice to make your brand’s presence stand out. The key to connecting with customers on social media is to generate an emotional response from your audience by developing a presence that resonates with your followers.

Instead of just following what others are doing by copying trends, add a personal touch to your posts by including stories and anecdotes. Since story-based content is unique to the person’s experience, it usually gets a bunch of followers and engagement if it adds value to the user’s life in some form.

2. Make It Pop

By using bright, attention-grabbing colors on your social media profile, you add vibrancy to your content and attract more views. Colors have an important role in content marketing since they grab the eye of the viewer quickly and spruce up generic posts. It is excellent if you want better reach and engagement when you post since they improve the aesthetic appeal of your visual content. 

The color itself should match the tone of the content to effectively create a mood that evokes a positive response. Image creation tools can help you create eye-catching content that grabs the attention of various age groups from different demographics. 

3. Initiate Conversations Using Tags

Tagging calls the attention of the user who could add value to engagement. Overdoing this can put people off, but while creating interesting posts to publish on Instagram, Facebook, Twitter, etc., you can add tags to keep them engaged and talking about your brand. You can choose the right audience to tag to spread the word about your brand and improve the number of shares. You can naturally incorporate tags in your content by giving users a shoutout to nudge them to your content and get immediate attention.

4. Use Hashtags Properly

By using relevant popular hashtags, you can generate interest and engagement in your posts. Hashtags are a part of an effective content marketing strategy that adds your content to the vast pool of content that users are searching for and gives you a chance to introduce your brand to more users. If you don’t spam your posts with tags, you can expect to create brand awareness and instant user engagement. 

5. Redefine Your Content 

Different platforms have different styles and formats for their content. The same type of content won’t work for both Facebook and Instagram. A digital marketing agency can help identify your goals for the various social media platforms and develop a strategy depending on your audience and industry. Taking these specific steps can help you build a brand that positively impacts your business.

Your content should promote brand awareness using images, videos, and other visually engaging content to convey helpful information in an exciting manner. By auditing and planning your social media content, you are more likely to receive the anticipated response. You can use tools and analytics pages of social media platforms to get a holistic view of your content’s performance.

Social media optimization is a beneficial tool to stay active and generate a positive response. These tips can help you develop an effective social media strategy and reach a broader audience to generate interest and awareness about your brand on different social media platforms. At Adaan Digital Solutions, our comprehensive digital marketing services can help improve your social media presence. Get in touch with our social media experts to get started.

A Complete List of Services: How A Digital Marketing Agency Can Help Your Business Grow

Most agencies use various tactics, strategies, and tools in conjunction to help a business achieve its marketing and sales goals. Smaller marketing departments may not have the expertise or resources required to do so. As a top digital marketing agency in India, we learn everything about your brand to offer a more comprehensive and effective service. We improve your online presence by understanding your target audience and building brand awareness to create trust and loyalty. Let’s look at the services offered by agencies to create an impactful marketing strategy that can help your business flourish.

1. Search Engine Optimization

SEO is the most popular digital agency service because it is the most effective technique to get organic traffic to your website since SEO generates higher keyword rankings on search engines, ensuring more traffic, leads, and sales.

Why do you need SEO?

• By implementing SEO, you are marketing your business to 67 thousand users every second. 

• According to research, 80% of users don’t acknowledge paid ads in search results.

• 61% of companies said that their biggest priority was to expand their SEO strategies to get an edge over their competitors.

• The conversion rate of SEO is higher (14.6%) than traditional marketing (17%).

• After searching for a local business, 88% of the users are likely to call or visit the business within 24 hours.

2. Search Engine Marketing

Search engine marketing (SEM) is a digital marketing strategy that uses search engines for advertising to increase a website’s visibility. While the term once referred to both organic and paid search activities, now it refers almost exclusively to pay per click (PPC).

In search engine marketing, advertisers only pay for the number of clicks that result in visitors, spending the marketing budget efficiently. Each visitor also incrementally improves the website’s rankings in organic search results. Search marketing reaches users precisely at the right time, and unlike most digital advertising, it is non-intrusive and produces fast results.

3. Website Strategy

In terms of optimizing your site for a better user experience, H1 tags, images, load speed, and functional links are just a few of the things that add value to your site. A reliable digital marketing agency carefully goes through your website to create a plan that ensures every aspect works to your benefit. A good website may include:

• A sales page where visitors can book services or an online store 

• A blog that builds authority and conveys relevant information

• A social media plugin that visitors can use to share helpful information

• Links to your social media pages to increase engagement

• An about page that creates confidence and builds brand awareness

• Supporting visuals that clearly show what you offer 

• Case studies that support your claims

• Free downloads such as an ebook in exchange for an email address 

• Mobile responsive and friendly website

4. Social Media Marketing

Social media marketing (SMM) refers to marketing a company’s products and services using social media. Social media marketing helps to engage with existing customers and reach new ones on their preferred social channels while promoting your business.

• It gives you more exposure and helps you better understand your audience by interacting with them on a personal level.

• It is one of the least expensive ways of marketing your business on the web.

• Social media helps to create an image of your brand such that it is the first thing that comes to your customers’ minds when they think about a particular product or service.

• All social media networks are accessible to the public, so you can carry out an analysis of your competitor’s profile and make a note of all the queries asked by their audience to incorporate them into your marketing strategy.

• By creating highly creative and visually appealing content, you can catch the attention of all potential customers, making them aware of your brand’s existence.

5. Email Outreach

Email outreach is the process of promoting a piece of content, requesting a backlink, or attempting to form a partnership/collaboration by getting in touch with other people through emails.

• Most link-building practices require sending outreach emails. 

• It helps you build relationships with others in your industry, enabling partnerships, interviews, and guest blogging opportunities.

• If you send targeted emails to journalists who cover your niche, it can also lead to press coverage.

6. Re-targeting

On the first visit, only 2% of web traffic converts. Retargeting helps you keep your brand in front of the 98% of users who don’t convert right away. Because it focuses your advertising efforts on people who are already interested and familiar with your brand, it is very effective. Retargeting can help increase conversions, but it can’t drive people to your site, which is why it is used with other marketing tools.

7. Content Generation and Optimization

Content creation involves generating appealing topic ideas, producing written or visual content for those topics, and making that content accessible to your target audience. It is a term that has been used to describe the process of creating content, including email, text messages, video files, graphics files, office suite files, etc. To be found by search engines, your content must be fully optimized- it can improve your search traffic.

8. Quality Link Building

Link building is one of the many tactics used in search engine optimization to get other websites to link back to your website. It signifies that your site is a quality resource worthy of citation, so search engines rank sites with more backlinks higher on the SERPs.

• Brand building: Link building can help showcase your brand expertise and establish authority in your industry. 

• Referral traffic: If you’re linking to websites relevant to yours, it can lead to an increase in traffic.

• Relationship building: Link building strategies often involve outreach to relevant websites or blogs, which can help your business build long term relationships with key people in your industry. 

• Greater sales opportunities: More traffic from relevant sides translates to more sales. Link building will boost your rankings with additional traffic from a qualified referral from which you’ve gained links. 

9. Affiliate Marketing

Affiliate marketing is an advertising model by which an affiliate or third-party publisher earns a commission for marketing another person’s or company’s products to generate traffic or leads. The affiliate promotes the product they enjoy and receives compensation for the sales driven by their promotion. Affiliate marketing manages to leverage the abilities of a variety of individuals for a more effective marketing strategy. The affiliate may get compensated in various ways, including:

• Pay per lead

• Pay per click

• Pay per sale

10. Integrated Online Marketing Strategies

Integrated digital marketing involves combining multiple marketing strategies to form a consistent online approach for your business. It typically entails: 

• web development and design 

• SEO and SEM

• content marketing 

• social media marketing 

• local listing management 

• pay-per-click advertising campaigns 

Each strategy, when used in combination, can create a more influential and impactful online presence. Most digital marketing agencies have their own form of integrated marketing, so while choosing an agency, focus on what they bring to the table in terms of resources and proven success. 

We have covered most of the services offered by agencies that can help your business attain success in the digital world. If you require digital marketing services to enhance your online presence and expand your reach, contact us.

How Does Content Pruning Help to Boost Your Website’s SEO?

If you have ever dirtied your hands in a garden, you’d know that the whole point of pruning is to do away with old, drooping stems to make way for new ones and stimulating growth. Websites are not so different in this regard. Pruning is an essential part of any content marketing strategy. Getting rid of old, useless content can uncover stuff people are interested in, and it also makes space for new content creation.

What is Content Pruning?

It involves identifying pages that no longer provide relevance and removing these low-value pages from your website. How can you figure out what can be termed as low-value content? Here are some questions you can ask.

1. Does the page get a reasonable amount of traffic or drive conversions?

2. Does it have valuable backlinks that are boosting your site’s domain authority?

3. Does the content answer a question or provide intellectual value?

4. Does the page encourage visitors to stay on your site?

Here’s an example- The SEO lead of QuickBooks, Will Waggoner, deleted 2,000 blog posts in response to a slow decline in organic traffic. That’s more than 40% QuickBooks Resource Centre, a product of thousands of dollars investment and endless hours of writing. Unbelievably, traffic was up by 20% within a few weeks, and it shot up to 44% by peak season, contributing to a 72% increase in sign-ups due to extra traffic. Seems like a simple move? Quality content marketing services can devise the perfect strategy that works for your business.

How can Content Pruning help?

• Improved CTR: People tend to gravitate towards the most recent content. So when you update your site’s content, the most immediate effect will be reflected in the Click Through Rate or CTR of the search engine results page since people prefer to know the latest information.

• Better Ranking: By updating an old piece of content, your search position will improve as well. The change can be a result of triggering several ranking factors. Anything that’s not recent news or latest trends, content freshness would be the apparent factor. But an improvement in content quality and increase in user behavior signals like clicks, comments and shares can also be part of the reason for the change.

• Minimal Efforts: There is not much to do to update and republish the content of old pages. The research is already done, the structure is fixed, and most of it remains unchanged. The time taken to refresh four old pages is equivalent to the one needed to create a new page from scratch. Along with being a huge time-saver, the updated pages will be equally popular as the new ones.

• Additional Value: Creating a new page is an intensive process, one that demands time and resources. However, updating old pages allows more time for considering your options for the extra value you can add to make it better. Comprehensive digital marketing services offer content marketing strategies and optimize your website for search rankings so that you can focus on your business. Competitor pages with impressive outputs may have gone through multiple iterations and took many years to display what you see today. This shows the merit of updating old pages and upgrading their value.

If you are looking for the right digital marketing agency that can successfully optimize your site and prune its content to boost traffic and improve SEO, you can get in touch with us.

How to Create Shareable Content for Successful Social Media Marketing Services

There is no doubt about the vast scope of social media marketing in India, as the number of users increased by 78 million (+21%) between 2020 and 2021. Even though social media platforms are gaining popularity, the user’s attention span is only declining. In such a case, posting engaging, shareable content is a real challenge for brands who want to connect with their audience and expand their reach. 

Algorithms have reduced reach, and the competition is only increasing each year, which makes standing out and rising above the rest even more difficult. The right digital marketing agency will provide a healthy mix of informational and promotional content to engage the audience. Follow these best practices and tips for the top 5 social media platforms.

1. Twitter Tweets

Twitter has a verification process that, unlike Facebook, enhances trust and assures people that the business is genuine, which can be further confirmed by the presence of a website. The tight character limit might seem restrictive, but it offers an opportunity for brands to speak up about relevant topics and engage in authentic conversations.

Quick Tips for Tweets

• Limit yourself to 1-2 hashtags per tweet

• Be conversational in your content

• Keep your copy short and simple

• Use images, GIFs or videos whenever possible

• Use analytics to see what works best

• Keep track of events or trending conversations

2. Facebook Posts

More than two-thirds of Facebook users visit a local business page at least once a week, which means your brand can get a lot of exposure if you market your quality content well. Facebook offers a great way to join conversations relevant to your business and engage your audience. 

Best Practices for Posting

• Use high-quality, engaging creatives

• Make posts actionable with clear CTAs

• Understand your audience to create targeted content

• Keep posts simple with concise text

• Have a consistent color scheme and recognizable images

• Pin significant announcements at the top of your page

3. Instagram Captions

Post exceptional quality, captivating images are not enough. Your captions need to engage the audience’s attention equally. Captions can help you increase engagement and add context to your pictures or videos. A carefully crafted caption can do a lot of heavy lifting in terms of marketing and sales. Many agencies offer excellent content marketing services that are crafted to convert prospects.

Caption-writing Tips

• Write a catchy first line

• Include an engaging CTA or interactive question

• Offer value through your content

• Be authentic to connect with your audience

• Tell a story through your post

• Resonate with your brand tone

• Use hashtags to make your posts searchable 

4. LinkedIn Publishing

As a professional B2B platform, LinkedIn is focused explicitly on forging new connections and relationship building. Your connections are notified each time you publish a post, and by providing valuable content, you can establish yourself as a reliable authority on the topic. 

Quick Publishing Tips

• Post about industry trends and current news

• Use analytics to understand which content does well

• Add images and videos for visually appealing content

• Work out the best time and day of the week to post 

• Optimize your company page for search

• Encourage employees to share brand content

• Include LinkedIn Pulse in your content marketing strategy

5. Pinterest Pins

People are actively looking for ideas and inspiration on Pinterest, which provides an opportunity to advertise your brand discreetly. It is perfect for organic campaigns for small businesses to target the right audience. You can easily spot emerging trends on Pinterest and create similar content to jump to the forefront and drive more traffic to your website.

Essential Pinning Tips 

• Create visually compelling Pins

• Pick vertical images with proper resolution

• Optimize your Pin copy

• Keep videos short and attention-worthy

• Use captions or text overlay instead of audio

• Tell a story using Idea Pins

• Add Pinterest save buttons to your site

To craft engaging, interactive posts for your social media profiles and create the most effective marketing strategy, you can get in touch with us to learn more about our comprehensive digital marketing services.

Everything You Need to Know About Youtube’s 'New To You' Update

 With 245 million people watching online videos each month in the country, it is no surprise that YouTube is an essential part of digital marketing in India. To keep these numbers up, YouTube is constantly improving its features. The recent update is their response to a message that YouTube heard from many viewers: their Home feed feels a little stale.

Customers complained that they were receiving identical suggestions and wanted more variety in the explore category. So, YouTube introduced New To You, that as the title suggests, presents a feed of entirely new content to the users. It permits users to discover content beyond their usual suggestions and browse various kinds of videos. As the second most popular search engine, YouTube offers your brand an opportunity to attain greater exposure and engagement with your target audience, improving your SEO strategy and, in turn, boosting organic rankings.

Youtube’s New To You Improves Content Discovery

This new function by YouTube is presented in two ways- one is among the list of subjects on the Explore bar at the top of the display page, which YouTube calls "New To You on refresh". On click, users will see a completely new set of suggestions that they haven't seen before on the New to You feed.

The second can be accessed by scrolling down the feed far enough without selecting a video where they will present an option to discover something different than the usual videos present on your feed. This is referred to as "New To You on prompt" by YouTube and uncovers a new category of movies different from the usual recommendations. 

How Is New to You Different from Explore Feed?

Explore helps viewers discover content that falls under different verticals like gaming, music, comedies, etc. and is not necessarily customized to a particular user; however, and doesn't consider the user's previous pursuits. 

On the other hand, New To You is personalized and provides content that users will like and content that does not match their common viewing habits. They can find videos from new creators, which helps their content marketing efforts and these personalized suggestions are not based on their viewing history. But, the users get recommendations they will most likely be interested in, and these are exclusive to every user.

For example, if you have been watching soundscape videos recently, New To You might recommend a channel that creates mashups of vintage songs that sounds like a vinyl record being played in the other room with a background sound of drizzling rain and thunderstorm outside.

How Does This Benefit a Content Marketing Agency or Other Content Creators?

YouTube hopes that this will benefit both viewers and creators by helping channel creators access a whole new set of audiences by presenting their content to a more diverse group of viewers. This can provide brands with a broader audience to structure their YouTube marketing strategies around. It is a whole new experience for creators to connect with those who love their content but hadn't discovered them before. It's also a fantastic experience for the viewers to find new content that is not similar to their previously watched videos but still captures their interest. 

Since keyword optimization is an essential aspect of YouTube SEO, you can go through videos with the most views because the video is optimized around a popular keyword. All the videos on the New To You feed are customized to each user, aiming for a balance between content users will like and is still a little outside their viewing habits. 

If you want to be discovered by people beyond your brand's existing audience base, make the most of this update. Working with a digital marketing agency can significantly ease the process, and using their expertise can help your channel see growth. You can get in touch with us if you want to improve your brand's exposure and curate content for a completely new set of audiences.